The Secret to Mastering Facebook Ads in 2024

Unlock Scalable Success: How Market Research Can Drive Your Facebook Ads in 2024

Common Misconceptions About Scaling Facebook Ads

• Many think cost caps, bid caps, or daily campaign increases are the keys to scaling.
• Duplicating campaigns won't necessarily enhance performance.
• It's all about your ad creatives.

The Real Secret: Market Research-Driven Creatives

• Importance of Creative Testing: Not just about more creatives, but better targeted ones.
  • More creatives increase the probability of success but must be done correctly.
  • Avoid wasting money on ineffective content by focusing on the right strategies.

Step 1: Solid Market Research

• Initial Research:

  • Google your product or service.
  • Watch YouTube videos, look at competitors, and browse Amazon listings.
  • Pretend you’re a customer and understand what they love, hate, and why they buy.

• Understand Your Audience:

  • Gain insights by stepping into your customer’s shoes.
  • This understanding helps in crafting effective ads.

Step 2: Crafting Effective Hooks

• Identifying Different Desires:

  • Founders needing time allocation due to busy schedules.
  • Businesses stuck at specific revenue thresholds needing advanced strategies.

• Custom Messages:

  • Tailor your messaging to different customer personas.
  • CEOs needing time versus businesses seeking higher revenue scaling.

Step 3: Positioning Your Ads Strategically

• Position differently for varied personas:

  • Busy founders.
  • Businesses looking to scale beyond $150,000/month.

• Use unique positioning and angles for better engagement.

Step 4: Playing with Angles

• Types of Angles:
  • Size of Claim: "We add $300,000/month to your business with Facebook ads."
  • Speed of Claim: "We double your Facebook ad spend overnight."

Step 5: Writing and Testing Scripts

• Storytelling:

  • Write scripts as if speaking to someone in a coffee shop.
  • Focus on storytelling to engage and emotionally connect with your audience.

• Craft Multiple Hooks:

  • Test varied hooks to see what resonates best.

• Utilise Repetition:

  • Use repetitive messaging to reinforce the desired outcomes.

Step 6: Creative Testing & Visuals

• Test Visual Differences:
  • After locking down persona, angle, and script, test different visuals.
  • Experiment with what appeals and keeps your target audience engaged.

Final Thoughts: Prioritise Creative Over Account Structure

• Ease of Account Management:

  • Focus more on creative aspects than complex account structures.
  • Simplify ad account management for better outcomes.

• Real-life Example:

  • Instead of traditional scaling methods, clients allowed us to focus on high-leverage creatives leading to significant success.

Need Help with Your Facebook Ads?

At Pigeon Digital, we’ve helped our clients generate over $100 million in revenue by focusing on what truly matters—effective and well-researched creative content. If you’re looking to ramp up your Facebook ad performance, we’re here to guide you every step of the way.

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By emphasizing the importance of market research-driven creatives, we’re confident you can significantly improve your Facebook ad performance.

Let’s make 2024 your year for scalable success!

For any inquiries or to work together, visit Pigeon Digital.