Profit-first eCommerce Growth Partner

We Help Aussie Brands
Scale with Killer Ads & Smart Data

OK-ish result with one-size-fits-all "fortune cookie" agency? Watch to see why

Why fly with Pigeon?

We Get Results. Period.

$17M+ Profitable Ad Spent

No BS. Just Result

Real Practitioners

Performance-obsessed

Run our own brands

Our story is telling yours.

Killer Ads That
Print Money

Every asset is A/B-tested to perfection and optimised weekly for real-time result. Our ads have extremely high win-rates, by leveraging customer data mining & fundamental consumer psychology.

Creative Power + Data Precision = 💰

Our Playbook for Explosive Growth

Unlock explosive growth for your brand with killer creative assets powered by smart data insights.

We exist to help brands:
- Lower CAC
- Improve Conversion Rate
- Improve AOV
- Improve LTV

PAID SOCIAL ADS
Paid social demand generation is our bread-and-butter. We managed $17M+ budget for small DTC & large Aussie retailers. We do this freaking well!

Our expert team of media buyers help you put the world’s greatest advertising platforms to work, including:

- Facebook & Instagram
- Snapchat
- TikTok
PAID SEARCH ADS
Capture existing demand and get in front of the ready-to-buy customers on Bing & Google Search platform.

Lock down your high-intent customers and expand into new opportunities with our distinctive budget-allocation strategy:

- 60% Google shopping
- 30% Non-branded search
- <10% Branded search terms
STATIC & VIDEO AD CREATIVES
Powerful consumer psychology driven ad creative to turn mere strangers into hot buyers.

Our creative teams use your existing assets to construct still and video ads that:

- Provide clear learnings
- Take advantage of revenue opportunities
- Are conceived and built for paid social first

See our Creative Library
CRO & LANDING PAGES
Supercharge your website conversion rate. Make the most out of marketing dollars
EMAIL & SMS
Turn your email marketing into an LTV-generating powerhouse, with services that:

- Capture new subscribers
- Nurture those subscribers with dialed-in automations
- Build LTV over the window that makes sense for your business
USER GENERATED CONTENT
User Generated Content is currently the #1 performing creative across different industries

$17M+

Total Ad Spent

$115M+

Revenue Generated

9 Yrs

Since first
FB campaign

152+

eCommmerce Brands

Your growth architect

Ethan To

CEO & HEAD OF GROWTH



Started my first ecom business in 2016

Scaled one brand from 0-$500k in 3 months

I was also led teams in two performance agencies

as a Senior Digital Strategy Manager.

‍Scaling clients, team training & development.

Managed 100+ Aussie ecom DTC & well-known retail giants.

Generated > $115M+ revenue

Running my ecom businesses, full-time agency jobs while finishing my Master in Marketing,

I live and breath ecom growth strategies,

From brand, agency & academic perspectives

I founded Pigeon Digital in 2022 to form a A+ marketing team for brands,

To execute insane quality work at speed,

No more corporate slow decision-making,

Ans too meet more like-minded brand operators with insane work ethics,

If this is you, please reach out.

Brands I worked with over the years

Pigeon Insights®

Short & skimmable insights from the trenches 🧠

What my clients say

"Ethan's the real deal. We were burned by 3 agencies in the past, but he actually knows his stuff, care about our bottom line, helped me see clarity in my business and most importantly, brought my ROAS from 1.6 to 3.8 consistently."
Benjamin Shields
Marketing Manager @ Aussie Tonneaus
"With my previous agency, I paid $7K/month for an expert was was assigned an intern who doesn't know what to do. Ethan went in and identified all the issues, fixed it and we saw uplift in both CPA and conversion rate by day 2 working together. Amazing!"
Denis Akkuz
Owner & Founder @ NextGenPaws Pet Australia
"Ethan helped my business started selling online when COVID hits. We went from struggling with 2 physical stores, to now thriving online with our Shopify store taking 75% of revenue"
Mia Nguyen
Co-founder @ Lacquer Beauty